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UNIT: Fashion Marketing Management Academic Year 2016 MA Fashion Luxury Brand Management Title: Written Project Word Count: 4316
Ferragamo's strategy: more accessible pricing to target younger generations? | Lectra
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FILE--Pedestrians walk past a boutique of Salvatore Ferragamo at a shopping mall in Shanghai, China, 1 September 2015. The chief executive of Ital Stock Photo - Alamy
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Does Salvatore Ferragamo want a slice of Burberry's millennial success? After a Kendall Jenner-fronted Instagram campaign, now CEO Marco Gobbetti is leaving for the brand's Italian competitor | South China Morning Post
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