Buyer–Seller Relationships in Business Markets - Joseph P. Cannon, William D. Perreault, 1999
Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective
Customer engagement, buyer‐seller relationships, and social media
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Customer Engagement Analysis as Mediating the Influence on Social Media Marketing of Purchase Intentions on Skincare Avoskin | Journal of Information Systems and Informatics
Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges - ScienceDirect
Buyer-Supplier Collaboration: A Roadmap for Success
Manage Your Customer Engagement with Amazon | Seller Labs Pro
PDF) Consumer engagement in online brand communities: a social media perspective | Laurence Dessart, Anna Morgan-Thomas, and Cleopatra Veloutsou - Academia.edu
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Are collaborative customers redefining the buyer-seller network? | MyCustomer
Customer engagement on social media: how to enhance continuation of use | Emerald Insight
Frontiers | Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation
Disconnect and Dysfunction in the B2B Buyer-Seller Relationship
B2B Digital Buyer Engagement > Revenue Architects Blog
Buyer supplier relationship
Measuring success of social media consumer engagement: A look at Engage Mutual's Twitter channel using Sashi's (2012) customer engagement cycle | Content Marketing and Social Media
Ch 10
How to supercharge your post purchase engagement effectively | Smart Insights
Customer engagement in social media: a framework and meta-analysis | SpringerLink
Customer engagement, buyer‐seller relationships, and social media | Semantic Scholar
